It has been 25 years since the first Mazda MX-5 Miata was introduced by the company and ever since its launch back in 1989, the car has been very popular in all over the world and proven to be a success of the Japanese car makers. Mazda has been reported to be showing its 15 favorite MX-Vehicles in a show being held in USA, This year’s MX-Vehicles birthday party is going be the biggest of all the previous ones and will take place at New York Auto Show. Mazda, being a prominent car manufacturer have introduced various cars in its MX Series.
The president and the CEO of Mazda, Jim O’ Sullivan has been reported to have said, “The MX-5 Miata is the quintessential Mazda,” and “And after 25 years, every vehicle in the lineup continues to feature some characteristic of MX-5: a fluid shifter, lightness on its feet, quickness around a corner, a fun-to-drive DNA. With all the whiz-bang technology and comfort amenities increasingly added to modern vehicles, MX-5’s direct connection between car and driver still remains the standard feature that puts smiles on drivers’ faces.”
We feel proud to have been awarded this opportunity by Mazda to photograph company’s very first Miatas. The company surprised all the automotive industry at the 1989 Chicago Auto Show by introducing the type of sport cars that were never seen before, company presented four different fully colorful little roadsters in red, blue and white and later the same year in Silver Stone Metallic which in reality amazed the world.
The time Miata was launched the car had always had enough potential to beat its competitors because of the its unique design and infrastructure and the best suitability as racing car. Designing a car with such powerful features was never too easy for the company, but Hall dedication and work is the reason that brought favorable results.
However, a perfect storm of variable is required in order for car or any other type of automobile since its creation and designing has a lot of complexity. Down below are mentioned factors which played a significant role in making Miata’s history successful.
Before the launch of Miata, the global roadsters market was declining the reason of which is the British and Italian craftsmanship. Workers and product planners at Mazda were not like the ones at other companies who would have followed the trends as in those times making a two-seater was not only difficult rather near to impossible, on the contrary the company, Mazda, has been very positive with its approach of breaking the unbreakable trends and introducing their own.
Mazda had to face some other mishaps as a result of trying to multiply its sales by money-wasting tangent in order to chase the car giants of those times such as Toyota as well as Nissan. However, Mazda in tough economical times managed to make its Miata car prevail and the moment it was made public, the Miata became one of the fastest selling cars of that time, as many as that there weren’t enough trucks available to deliver the them and this impressive number os sales of Mazda not only amazed the global automobile market, even the manufacturers themselves were shocked with the demand.
At the end what else can be said to such a big car manufacturer and its Miata car, but a wish for its 25th birthday. Therefore, “HAPPY BIRTH DAY TO Mazda MX-5 Miata”
[box type=”info” font=”georgia” fontsize=”12″ radius=”8″]Inspiration & Image credits: http://japanesenostalgiccar.com/2014/04/15/the-mazda-mx-5-miata-is-now-officially-a-japanese-nostalgic-car/[/box]